Bambora – Pilot Project put AI to the test
"This solution means that we can focus our resources more on what's most important and less on irrelevant alerts"- Stina Granberg, Head of Operations for Global Acquiring at Bambora
Lower Transaction Fees
Assessing Risk Supported by AI
In the fall of 2018, Bambora launched a first pilot project into Al together with FCG, a consultancy and technology firm specialized in services and solutions for companies in the financial sector. The thought behind the project was to combine Bambora’s data and payments expertise with FCG’s unique experience from working with Al in the finance industry. The basis for the project was data from a half a billion transactions that was then analyzed using FCG’s own Al platform, DeepSea.
In just a few years, artificial intelligence has gone from a promising technology that excelled in board games to creating real improvements in everyday life. During the fall and winter of 2018 Bambora and FCG launched a pilot to explore the possibilities of this technology in the world of payments. The results showed both a great potential for improvements in the short term and endless possibilities for the future.
Payments are in many ways the perfect application for AI. Every day, payment companies handle enormous amounts of structured data, surrounded by a strict regulatory system, just the type of data that AI is already great at analyzing and finding patterns in. Patterns that can then be used to reduce costs and prevent fraud.
At Bambora, this analytical approach isn’t new. Customer’s data and transaction patterns are already being analyzed to find new ways to optimize both transaction flows and costs through what is called Payment Performance. At the same time, AI is also seen as the natural next step when developing and streamlining the Payment Performance approach.
“The essence of DeepSea is that it combines data scientists and data engineers with a technical platform. The people have in-depth knowledge and skills in data science, data engineering, software development and support. The platform makes use of Amazon’s AWS infrastructure which allows for agile implementations, timely deliverables, scalability, quality and resilience. All that translates into a complete offering, from data capture to fu lly data-driven automation and analytics-as-a-service”, says Joel Nisses.
“We found a new variable that we call ‘unclean transaction’ and that helps explain the cost of a transaction”Joel Nisses, FCG
A key to lowered transaction fees
Bambora already uses an advanced model to calculate transaction fees and to analyze how transactions should be handled to minimize fees. But with the help of DeepSea, FCG built machine learning algorithms that gave an even clearer view of which factors actually drive card fees, as well as the different cost structures of the various card schemes. “Among other things, we found a new variable that we call ‘unclean transaction’ and that helps explain the cost of a transaction. This is just one of many variables, but it has a rather large degree of explanation. The concept ‘unclean transaction’ doesn’t necessarily mean there is something wrong with the transaction, but it can give the acquirer a clue about how to minimize transaction costs and consequently lower the price for the merchants”, says Joel Nisses.
More effective risk assessment
Another area where Bambora and FCG identified a large potential for Al was risk assessment. Risk assessments are done when an acquirer is boarding new merchants and continuously throughout the customer lifecycle. The assessment is based on a long line of factors, from fraud risk to credit rating and compliance. With the help of DeepSeas algorithms, this assessment could be done in a much more advanced way, that could find new factors to improve risk prediction and prevention. These insights could also be used to improve the risk based pricing, based on each companies individual risk level.
“We also see that this technology could play a really important role when it comes to increasing the effectiveness in predicting, preventing and identifying fraud. It’s clear that Al could be used to find new patterns in our transaction data that would make us even more accurate when identifying suspected fraud and making risk assessment. That means we can focus our resources more on what’s most important and less on irrelevant alerts”Stina Granberg, Head of Operations for Global Acquiring at Bambora
According to FCG, the pilot project with Bambora provided clear evidence of the amazing potential that Al has in the world of payments. Beyond lower fees and better risk assessments, we think that Al will be instrumental in providing the industry with better forecasting tools that can handle transaction data in real-time to predict the future.
One of the benefits of this would be that Bambora could offer its merchants more cost effective transactions. In addition, FCG also thinks that Al will allow payment companies to develop completely new types of services. One example is the possibility for merchants to see their own improvement potential by making real-time comparisons with a benchmark of similar businesses. This type of service is something that we believe will be an important advantage for payment companies on an increasingly competitive market. But to get there, it’s important for payment companies to start testing the technology. No one becomes an Al expert over-night and therefore you have to start small, a sentiment is also shared by Bambora.